Q: What Sort of People own eReaders?

A: Mostly Women Over 45

According to Nielson’s 2nd Quarter 2011 survey eReader ownership is becoming a feminine and mature thing.

61% of eReader owners are women and 51% of eReader owners are over age 45. A year ago the opposite was true, 54% were men and 61% were under age 45 years.

Interestingly, tablet owners still tend to be young and guy thing but is equalizing. 57% at the end of 2nd quarter 2011 (64% a year ago.) 63% of tablet owners are now under age 45, (77% a year ago.)

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